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Summary

"Rate Tart" is the name coined by the mortgage industry for borrowers who ( life insurance quotes ) switch mortgage lenders chasing lower interest rates. Call them Rate Tarts if must, but theyll be the richer for it!

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Mortgage lenders have a derogatory name for people who switch mortgage lenders to follow lower rates - they call them "Rate Tarts". The author has a much more ( life insurance quotes ) apt description - Shrewd Shoppers! After all, who spends more for exactly the same product, in this case money, when you can get it cheaper elsewhere? After all a £ from one lender as effective as a £ from another! (cheap life insurance)

The mortgage market is highly competitive and as long as lenders use price as the main ( insurance ) weapon in their marketing platform, price competition will encourage remortgagers to follow cheaper deals. Call them Rate Tarts if you must, but theyll be the richer for it!

In a response to curb mortgage switching, some lenders have raised their up-front charges and others improved their customer retention programmes. In such a competitive market, ( mortgage quotes ) accolades will be awarded for the best customer retention programmes but raising up front charges, will simply reduce the lenders market share, albeit on improved profit margins. It seems that lenders still have to learn that carrots are better than sticks! (cheap car insurance)

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